SEO Services

Search engine optimization (SEO) is the art of creating Web pages that will rank high in search engine returns. SEO is accomplished by optimizing certain sections or "elements" in the HTML coding of each page. These sections are specifically read by search engines and, depending on the level of optimization, can create a greater likelihood of free referral traffic.

  • Aim of Seo:
    The aim of search engine optimisation is to ensure your site is fully compatible with search engines, or searchable portion, of the Internet. This ensures your site's content is available to a much wider audience.

    In effect, the search engines themselves dictate the kinds of websites they wish to list highly ranked . They also dictate the kinds of practices they do not wish to see and will penalise in some cases quite heavily.

  • Some methods for Web Page Optimisation:
    There are several methods and opinions about how a web page should be optimized, and much will depend on the;
    1)Type of Website
    2) Its content
    3) Purpose and competition, if relevant

    But in general search engine optimization depends heavily on the proper use of keywords and keyphrases that describe the site's content.

  • On-site Optimizing:
    The website that presents the most relevant information about that keyword or keyphrase should gain the top listings and automatically the most visitors.Keywords should appear in
    1) TITLE section of the page's source code.
    2) They should also appear in the META description section where the page is accurately described by repeating the keywords.
    3) The META keywords section will also contain keywords or keyphrases describing the site's product, services or content.

Since SEO relies so heavily on keywords, the most important keywords and keyphrases should be used liberally in the first two paragraphs of the content of each page.Many sites are set up in formats that cannot be read by search engines, the content is effectively illegible or non-existent to the search engines. The site navigation is important to ensure that search engines can read, and rank, your entire site, not just the front page. This ensures your site is search engine compatible.

Once you have written great content, made your sites structure easy to navigate and made your site easy to locate via the search engines, you can look at your individual pages in more detail. There are many different elements that make up a web page. Each must be focused on the main keyword/s you wish to achieve higher listings on for that page. Broadly speaking page optimisation can be split into: optimisation of your page coding; optimisation of the keyword density (frequency with which the keyword appears in the text) and optimisation of the contextual links (links within body text to other information) and the text surrounding them.

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